Greetings,

Who doesn’t like repeat business? It’s one of the benefits you get when you are Building Customer Loyalty. Here are just a few reasons why loyalty is a competitive advantage.

• It saves $$$. It is more cost effective to retain an existing customer than acquire a new one.
• It makes $$$. Loyal customers tend to spend more with you.
• Satisfied and loyal customers make the best brand ambassadors.

In an age where customer service has taken a back seat to speed and technology, outrageous customer service can be your competitive advantage. Alex Jackiw, a respected industry speaker, is returning to the CIRPP podium on March 20 to explore the reasons customers stay and why they leave. "Moments of truth" during the customer experience are discussed along with specific keys to service excellence.

Alex has presented programs to industry trade groups throughout the U.S. and Canada. She is a licensed real estate broker and holds both the Certified Property Manager (CPM®) and Certified Apartment Portfolio Supervisor (CAPS) designations.

Among the honors she has received are:

• NAAEI Apartment Career and Education (ACE) Award
• Real Estate Forum Magazine “Woman of Influence in Real Estate”
• Institute of Real Estate Management “Women Changing the Face of Property Management”
• Indianapolis Business Journal “Woman of Influence”
• National Apartment Association Hall of Fame Inductee

Alex graduated from the University of Rochester and received her M. Ed. from Ohio University.

But Wait! There’s More!

CIRPP and the Suppliers who support your real estate investments are bringing a nationally known speaker and trainer to share his decades of experience with you on April 8. Plan now to be in the audience from 5:30 to 8:30 at Riggs Brewery. He draws investors from miles away to hear what he has to say. Seating is limited! You’ll be sure to leave this rare appearance with concepts to improve your business that you can put into action right away!

Click here to register for the March 20 luncheon with Alex Jackiw